There is plenty of buzz circulating about Pinterest as the social network to watch in 2012. I finally managed to sign up and have been finding my way around and creating boards to see for myself what the hype is all about. So what is it? Pinterest was launched in spring 2011 and is an on-line pin-board also known as…
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Has Pinterest Got Your Interest?
By Melanie | Published February 16th, 2012The Five Key Social Elements
By Melanie | Published February 8th, 2012I was invited to present a social media business support topic at a local networking event, and with just ten minutes to cover as much as possible I decided to focus on what I believe the priorities are for small businesses to consider. Here is a summary of my top five social media marketing elements: Number 1…
A Real Life Social Community
By Melanie | Published January 23rd, 2012Have you ever wondered what impact social media can bring to a community? Over the last few months I have been amazed at the growth and social interaction of a local group on Facebook called “Wokingham Gossip Girls“. This is a great example of a real social community. Wokingham Gossip Girls was created by Rachel…
QR Codes a Good Idea?
By Melanie | Published January 11th, 2012Whilst out on my travels over Christmas this QR code caught my attention. It was in a prime position on the building and immediately my eyes were drawn to it so I thought what a great bit of QR Marketing. I scanned the code, the good news is that it worked and took me to…
Lulled in to a False Sense of Security
By Melanie | Published January 6th, 2012Being a regular tweeter and Facebook user I am always amazed at the amount of personal data that people share with their on-line networks and openly on Twitter. It is almost as though social media is an on-line diary and thoughts, feelings and personal plans are shared on-line, often without any consideration as to whether or not it really…
Keep Calm and Be Social
By Melanie | Published January 3rd, 2012When I think back over the last 12 months, the majority of work with Scarletta clients was predominately focused on creating and implementing social strategies. This has helped them establish a social presence with a clear, defined business purpose. 2011 saw a definite shift in the social world and small businesses really started taking social…
Social TV Will You Be Watching?
By Melanie | Published December 14th, 2011It’s that time of year where people are expressing their views and predictions about what lies in store for social media in 2012. Reality TV to Social TV The area that I am really excited about is social TV. And it’s this trend that I expect to grow and be the one to watch in…
The Anti-Social Excuses
By Melanie | Published November 24th, 2011It is difficult for those who don’t use social media to have any idea of how it can help their business. This new fangled marketing approach seems to leave them baffled. They don’t want to use Facebook or Twitter and sit firmly in the anti-social camp. The Social Revolution Whether you are an advocate of…
Where Does Google+ Fit In?
By Melanie | Published November 17th, 2011Last week I delivered a social media marketing presentation for a local enterprise centre. I talked about how the Internet has changed the way we communicate, what impact social media has had on how we market our businesses and what lies ahead. Particularly in terms of social media and mobile activity also known as “Mocial”….
How Often Do You Mingle Socially?
By Melanie | Published November 1st, 2011I recently took part in a community game on Facebook it was a group event whereby participants were set tasks and liked and interacted with other group members and their Facebook Business Pages. Initially I could not see any advantage of this other than boosting the number of overall likes per page. And it’s not all about…
Hello! Welcome to Scarletta’s Blog
Scarletta's Blog is written by Melanie Mackie, owner of Scarletta Media. Melanie shares our news and talks about the world of social media.
So have a read and feel free to have your say as your comments are always welcome. And it makes interesting reading too!
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