Modern Marketing Starts With You

The “traditional” way of marketing your petite business is to focus on them. The people you want to become your clients and customers. The people you want to be interested enough to like your Facebook page. The people you want to tell others about you.

The big challenge is to try and get inside their heads and personas and to understand what car they drive, where they like to shop, what brands they love and how old they are. And on the list goes.

But the social revolution has totally changed this marketing methodology

Because now people are seen as brands in their own right. Regardless of the job title and products and services on offer. Social media is used to market our petite businesses AND ourselves. And if you’re offering a service based business just like mine, the reality is now we are the business and the brand.

People want to get to know, love and trust us before they do business

Modern marketing isn’t all about demographics, statistics and the same old one-sized fits all formulas on rinse and repeat.

Modern marketing is about connecting deeply with you AND them. So that’s you, your clients and your people.

Which means you have to work on articulating and figuring out who you are as a person. Be very clear on expressing your vision, mission, beliefs and values. As well as learn to know yourself inside out as you are today.

And then with this growing and evolving foundation in place you start to build an authentic social style, living brand and online presence that truly represents you and your petite business.

One that resonates and “speaks” to your kind of people. Continue reading

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The Power of Intention and Action

During the Scarletta Social Challenge in the Facebook Group earlier this month I talked about ​​​​​​​The Power of Intention and Action. As I know many petite business owners who have somehow ended up creating services, products and programmes based on what they “think” they “should” offer instead of what is in true alignment with their businesses.

What often happens by following someone else’s approach, you fail to attract the people you want to because the message and content you’re sending out online is vague, scattered and definitely leaves visitors and social communities wondering what’s actually on offer.

Which means your dream clients are hard to find, there’s more work for you to try to engage and convert potential clients and your social communities fail to thrive.

Deep down when you know that what you’re putting out there online and into the world isn’t about what you want to really attract, it’s time to work on the power of your intention and action.

When you’re clear on your intention you take inspired action that’s in alignment with your words and truth. You also quickly manifest what you desire because you’re clearly putting out words and actions that are in alignment with the things you want to attract in your life. Continue reading

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