Category Archives: Scarletta News

Stuck in a Social Rut Working From Home?

One of the biggest challenges of being a female entrepreneur and petite business owner is working alone from home. Even with the social revolution isolation and loneliness is a big issue for many.

As we’re kind of connected, but we’re not.

If you don’t leave the house or talk to another human for days on end it has serious implications for our well-being

As human beings we thrive on social interaction and connection. We are hard-wired to interact with others. And I know personally when I really need to get out of the house and be with people in person and not just on social media. (My post-lady does too!)

I left my office job in marketing eight years ago this week and whilst I love what I do and the freedom it brings of being my own boss, one of my biggest challenges has been the ability to work through those feelings of isolation. As for many of us who are based at home we continually have to source our own creativity, energy, enthusiasm, motivation and inspiration to do our best work and serve others.

The reality is if you feel you’re in a funk and have lost your mojo you’re not going to be buzzing with creative ideas or feel like showing up and being sociable on social media

Back in the olden days of my office life I loved having a team around me to bounce ideas around with, to chat about what was on the telly last night and to have sociable cups of tea and nice lunches. Those were the perks of being in an office.

With eight years experience being a home worker I have learnt to recognise the signs when I am starting to dip. My mood is low. My motivation is dragging and everything feels so much harder. I know it’s time to slow down, pause for a bit and reconnect with myself and the real world.

And that’s the reality for many petite business owners. None of us can be expected to be at full pelt all year round. Continue reading

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Modern Marketing Starts With You

The “traditional” way of marketing your petite business is to focus on them. The people you want to become your clients and customers. The people you want to be interested enough to like your Facebook page. The people you want to tell others about you.

The big challenge is to try and get inside their heads and personas and to understand what car they drive, where they like to shop, what brands they love and how old they are. And on the list goes.

But the social revolution has totally changed this marketing methodology

Because now people are seen as brands in their own right. Regardless of the job title and products and services on offer. Social media is used to market our petite businesses AND ourselves. And if you’re offering a service based business just like mine, the reality is now we are the business and the brand.

People want to get to know, love and trust us before they do business

Modern marketing isn’t all about demographics, statistics and the same old one-sized fits all formulas on rinse and repeat.

Modern marketing is about connecting deeply with you AND them. So that’s you, your clients and your people.

Which means you have to work on articulating and figuring out who you are as a person. Be very clear on expressing your vision, mission, beliefs and values. As well as learn to know yourself inside out as you are today.

And then with this growing and evolving foundation in place you start to build an authentic social style, living brand and online presence that truly represents you and your petite business.

One that resonates and “speaks” to your kind of people. Continue reading

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Now Is Your Time To Show Up Powerfully Online

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There is more to just wishing and wanting

The traditional way of setting goals on the first of January often see’s many of us giving up by week three of the New Year, and can leave you feeling uninspired, unmotivated and like you’ve failed before you’ve really had a chance to begin.

You can surround yourself with positive motivational quotes galore, fill up notebooks with clippings of things you’d love to manifest, create vision boards and stick them up on your office wall. All great positive stuff.

But as I’ve discovered, unless you break each goal down into do-able chunks, step-by-step actions that you actually get on and do, and finally work on uncovering and overcoming any negative beliefs that prevent you from moving forward, you’re unlikely to make the progress you desire. You end up back at square one. Deflated.

It doesn’t matter what anyone else tells you to do, unless YOU truly believe you are capable and are willing to do whatever it takes to make a success of your petite business, you won’t.

During one online class I learnt about how an Olympian athlete mindset is very similar to that of an successful entrepreneur. They are both focused and dedicated to continuing to take action towards their intentions and goals. Every single day. Building momentum as they go. They have the ability to overcome setbacks and reach their goals successfully. But it takes daily work, motivation and dedication to continue. They do the work. Continue reading

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