Category Archives: Scarletta News

Modern Marketing Starts With You

The “traditional” way of marketing your petite business is to focus on them. The people you want to become your clients and customers. The people you want to be interested enough to like your Facebook page. The people you want to tell others about you.

The big challenge is to try and get inside their heads and personas and to understand what car they drive, where they like to shop, what brands they love and how old they are. And on the list goes.

But the social revolution has totally changed this marketing methodology

Because now people are seen as brands in their own right. Regardless of the job title and products and services on offer. Social media is used to market our petite businesses AND ourselves. And if you’re offering a service based business just like mine, the reality is now we are the business and the brand.

People want to get to know, love and trust us before they do business

Modern marketing isn’t all about demographics, statistics and the same old one-sized fits all formulas on rinse and repeat.

Modern marketing is about connecting deeply with you AND them. So that’s you, your clients and your people.

Which means you have to work on articulating and figuring out who you are as a person. Be very clear on expressing your vision, mission, beliefs and values. As well as learn to know yourself inside out as you are today.

And then with this growing and evolving foundation in place you start to build an authentic social style, living brand and online presence that truly represents you and your petite business.

One that resonates and “speaks” to your kind of people. Continue reading

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Now Is Your Time To Show Up Powerfully Online

angels

 

There is more to just wishing and wanting

The traditional way of setting goals on the first of January often see’s many of us giving up by week three of the New Year, and can leave you feeling uninspired, unmotivated and like you’ve failed before you’ve really had a chance to begin.

You can surround yourself with positive motivational quotes galore, fill up notebooks with clippings of things you’d love to manifest, create vision boards and stick them up on your office wall. All great positive stuff.

But as I’ve discovered, unless you break each goal down into do-able chunks, step-by-step actions that you actually get on and do, and finally work on uncovering and overcoming any negative beliefs that prevent you from moving forward, you’re unlikely to make the progress you desire. You end up back at square one. Deflated.

It doesn’t matter what anyone else tells you to do, unless YOU truly believe you are capable and are willing to do whatever it takes to make a success of your petite business, you won’t.

During one online class I learnt about how an Olympian athlete mindset is very similar to that of an successful entrepreneur. They are both focused and dedicated to continuing to take action towards their intentions and goals. Every single day. Building momentum as they go. They have the ability to overcome setbacks and reach their goals successfully. But it takes daily work, motivation and dedication to continue. They do the work. Continue reading

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Facebook Live Chats are Powerful Ways to Connect Online

Social Styling Sessions at Scarletta Media

One of the ways to learn and connect more deeply with other social users online now is within Facebook groups and over the last few months I have joined several brilliant groups, all offering different support and valuable information for various aspects of my business.

I’ve been learning all about publishing skills for books, broadening my expertise with PR and how to engage effectively with journalists and the press, how to radically show up authentically in life and business and ways to decide what success looks and feels like to me. My notebooks are bumper full of ideas and actions for me to implement. And I have made some new social friends and connections along the way too.

Facebook Live Chats are Powerful Ways to Connect Online

The powerful thing that I noticed during my time within the groups is the recent introduction of Facebook Live Chats. It takes online conversation and engagement to a deeper level and brilliant groups are booming with interactive chatter, connection and learning within Facebook. You have the opportunity to get to know exactly what you want to help propel you and your petite businesses forward. Continue reading

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