Social Media Marketing

You’ve Got Unwanted Mail

By Melanie | Published April 12th, 2013

Over the Easter holidays I spent some down time in London and we decided to be tourists for the weekend and went on the London Eye. I’ve been on it before but there is something about being so high up and seeing our city from the air that get’s me every time. It’s fabulous. I quite fancy the Shard next time. One of my biggest on-line dislikes We are already at the end of week…

Make the Most of Your Social Media Covers

By Melanie | Published March 22nd, 2013

How often do you change your Facebook page cover? Or your Twitter background? I received an email this week asking me for advice about the Twitter background and Facebook cover and whether or not they should show exactly the same images for branding and consistency? What a great question. Use the space to market you and your business Many social page owners don’t take full advantage of their Facebook covers or Twitter backgrounds. And yes…

Are You Easy to Find Online?

By Melanie | Published February 19th, 2013

If you use social media to help market your business, how easy do you make it for other people to find you on-line? Take advantage of every opportunity you have to let people know exactly where you are: Start by taking a look at your business website or blog and ensure you have given your visitors links that take them straight to your social media accounts via your contact page. If you are a LinkedIn user, optimise…

A Bit of Promotion on Facebook

By Melanie | Published October 16th, 2012

Have you noticed that there are now more promoted posts in your Facebook news stream? What is even more noticeable to me as a Facebook Business Page owner is the exposure of my posts from my Scarletta page has dropped considerably over the last few months. Talking to other business page owners I know I am not alone. Keep on Testing and Testing I regularly make changes to how I use social media with little…

Scarletta vlog: Going Back to Basics

By Melanie | Published October 9th, 2012

Going Back to Basics with Social Media This week I am working with a client who had a Facebook business page and Twitter account created on their behalf earlier this year. A few months on they are baffled with what to do with them and with Hootsuite added in to the mix are confused, unsure where to start and what to post and all social activity has completely stopped. So my work plan for them…

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