When you know you’re not making the impact you crave online you may look at others and wonder how do they make their social media activity look so easy and effortless?
To attract the right sort of people towards you and your petite business, a well thought out and authentic online presence is the first step.
And those who make their social activity look ever-so-easy have done their homework.
They know their stuff. This is why it works for them.
Here’s the thing. It will work for you too as long as you do the work on establishing your own social style and living brand, as well as having a pretty good idea of what you consistently want to say and share.
As you must know by now that turning up on Facebook, Instagram and Twitter sharing only other people’s stuff or firing off great motivational quotes on hourly automation does not make you memorable or a credible expert. Plus it’s probably the tenth motivational post they’ve seen that day.
Incidentally, I love a bit of daily motivation and marvelous quotes, but my big why and petite business is not about solely motivating others on social media. Is yours?
Nope. Not you either.
So, what people really need to see from you is precisely who you are and importantly how you can help them?
And be reminded of it on social media over and over again. Continue reading