When you decide to launch a brand new website, newsletter or even create a new blog post, the desire to get it absolutely right is always high. The pressure is on to create the wow factor and sometimes you can feel so overwhelmed with it all that you delay launching and posting until perfect. And we all know perfection is rarely achieved every single time we create something.
Getting it wrong is not an option
Having worked my way through several website rebrands for Scarletta and advising clients, I know it feels a lot more personal when you are your business. When it’s your own design, brand and image at stake you want to get it bang on. You represent your brand and believe outsiders will judge you for your efforts, and getting it wrong is not an option.
So, more tweaks are made to the design and copy, you may ask other people’s opinions to get their feedback. Progress slows and you end up even more confused, overwhelmed and stressed out than you were before.
There will be glitches and hold-up’s
I don’t think I’ve ever worked on a project where everything runs smoothly, there will be glitches, hold-up’s and big decisions to be made along the way. Sometimes compromises will be required. Striving for perfection is exhausting but it is understanding the difference between being good enough to launch or not.
Is it a deal-breaker?
When I launched the Scarletta website last year, I wasn’t entirely happy with the photo images on the home page. I wanted to use my own images through-out the site, however the issue I had was that they all needed to be landscape.
I had to make do with what I had to avoid delaying the launch even further. And the thing is a year on, they are still there. It felt like a massive deal at the time but now it isn’t. I will get around to replacing them one day soon.
Nothing is set in stone
It’s rare these days to launch a website and leave it static for a few years.The brilliant thing about websites, blogs and newsletters is that they can evolve quickly. Copy can be tweaked or re-written, photos and images refreshed and all without having to create a brand new website or template every time.
Keep it in perspective
Talking to a friend of mine, who is in the stressy midst of launching a brand new site, the overwhelm was kicking in, particularly about choosing the right images, writing the copy, selecting fonts etc.
I advised her to imagine she was making these crucial decisions on behalf of someone else, as it helps take the emotional and personal judgement out of the equation. And of course to take a break from it all for a few days and come back with a clear head.
It’s also good to get some feedback during the process, however ensure it’s someone who knows you and your business well, it’s even better if they are a client or customer who will give you constructive feedback. Not just friends who will tell you it’s all “nice”.
Keep everything under wraps until you’re ready
Your audience and people will not know what to expect unless you tell them in advance. They will accept what is and not what you had intended.
And in our social sharing culture sometimes it’s best to keep schtum until you’re ready without piling on more unnecessary pressure and expectations on yourself.
When you know this is your absolute best effort then it’s good enough. Trust your own judgement and cut yourself some slack.
“A done something is better than a perfect nothing” and remember to celebrate with a stiff drink or cup of tea and cake. After all you made the brave decision to go for it and that is never easy with an inner critic and perceived external judgement galore!