Category Archives: Social Media Marketing

If You Only Share One Message on Social Media

Umbrellas

Talking to other petite business owners one of the biggest challenges we all face is selling our services and products. We don’t want to be seen as pushy, inauthentic and manipulative, or railroad people with a frenzy of formula marketing messages that sees them whipping out their credit cards before they’ve really had the opportunity to realise what they’ve signed up for.

However, the fact is unless we are finding and keeping clients and selling our wares, we don’t have a business, we have a nice hobby. And hobbies don’t necessarily pay the bills do they?

Learning about sales techniques has been high on my agenda and I’ve noticed some people have no problem at all sharing their constant sales pitches online with little social interaction in between.

At the other end of the scale there are those petite business owners who consistently fail to mention any of their services at all within their social content for fear of being labelled anti-social. And it’s those people who I am concerned about the most.

If you don’t share what’s on offer and how you can help others, how are they going to know you’re the person to help them?

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We Are All Hard Wired For Connection

Connection

Do you know we are all spiritually, neurologically and biologically wired for connection?

It’s just that we’re very choosy over who we want to connect with. And with this magical tool we have at our disposal a.k.a the Internet, it means we have an abundance of people to choose to connect with online globally.

So how can we encourage people to want to connect with us online?

In order to entice people to want to connect with us there is something essential we must do first. Understand and share our big why. Continue reading

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Make Your Social Media Easy For You

The flow

Social media is easy and I am not trying to do myself out of a job with this statement. It can be easy for you too especially when you are in your own social flow.

It becomes more laborious and a chore when you are in someone else’s flow and totally out of sync with yours.

Following someone else’s online methodology may not be the ideal way for your petite business, especially when it’s full of a long list of should’s and must do’s.

Many of my clients and people I chat to about social media often feel under pressure and overwhelmed with this approach.

These are statements I frequently hear:

  • I should be on Twitter more because so and so told me I must be on Twitter”
  • I should post on Facebook at least three times a day to have any chance of being seen and liked”
  • “I haven’t up-dated my blog in a while and I should post something otherwise I’ll be forgotten”
  • “I should send out a newsletter because I’ve been told that’s the only way to build my list”

Any of these hit the spot with you too?

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