Category Archives: Social Media Marketing

Colour Outside the Social Lines

Colour Outside the Lines

There is no doubt, the Social Revolution has changed our world. How we communicate. How we connect with people on a global level. How we engage, learn and connect with like minds. And how we express ourselves, our voices, our personalities and our work.

The Internet is an incredible tool whereby everything can be joined up and connected like never before.

What this means for us as individuals and petite business owners is regardless of where we are located in the world, we now have vast opportunities available to us to enable the creation of personable online platforms.

This is where we can share our own identities, tell others what we believe in and be visible all at the click of a button.

Everything is possible. The world is our oyster. We are by-passing traditional media and creating our own rules on what and how we choose to communicate.

But there is a downside

The enormous downside of this incredible opportunity is that it is open to all. Millions and millions of us with access to the internet, often with something to say, creators of social content and willing to publish our material online several times a day.

Grabbing attention now online is hard and it shows no signs of slowing down. Continue reading

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If You Only Share One Message on Social Media

Umbrellas

Talking to other petite business owners one of the biggest challenges we all face is selling our services and products. We don’t want to be seen as pushy, inauthentic and manipulative, or railroad people with a frenzy of formula marketing messages that sees them whipping out their credit cards before they’ve really had the opportunity to realise what they’ve signed up for.

However, the fact is unless we are finding and keeping clients and selling our wares, we don’t have a business, we have a nice hobby. And hobbies don’t necessarily pay the bills do they?

Learning about sales techniques has been high on my agenda and I’ve noticed some people have no problem at all sharing their constant sales pitches online with little social interaction in between.

At the other end of the scale there are those petite business owners who consistently fail to mention any of their services at all within their social content for fear of being labelled anti-social. And it’s those people who I am concerned about the most.

If you don’t share what’s on offer and how you can help others, how are they going to know you’re the person to help them?

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