Being a social business is all about chit-chatting, mingling and sharing other people’s stuff, right?
If you dare to share what you do or are seen as “selling” it is anti-social, yes?
Hmm not entirely.
Being a social business is having the ability to blend your expertise, knowledge and how you serve into your social content. As well as being able to chit-chat, mingle and connect freely with like-minded people.
Sharing other people’s content as and when it’s appropriate is not top of the priority list.
Talk about me?! Noooooo…..
More often than not it’s the emphasis on talking about your own expertise that sends petite business owners in to a head spin. Sharing quotes and meme’s, that’s easy. Striking up conversations and being sociable, pretty easy too. But talking about your expertise, now that is a toughie.
As so many people believe it is definitely anti-social and not the done thing to share our expertise openly online.
And I know there is a recurrent theme and you too may be familiar with these statements:
- What will people think of me if I dare to share what I am good at?
- My followers will unfollow and dis-like me if I start talking about my services or products.
- If I speak opening about what I believe in I know I’ll be criticised and judged by others online.
- If I take a softer approach people can find out more about what I do by coming to my website if it’s of interest to them.
Do you believe these statements are true?