Do you shy away from promoting yourself and your work on social media?
There is a tendency on social media not mention anything about your products and services, so you are not seen as overtly selling. By keeping everything light-hearted and fun it’s means you are 100% social.Whilst this is all well and good and you may be seen as a nice sociable person online, letting others know about you and your business is essential.
Not keen on pushy, pushy social media marketing?
Getting the blend right between self-promotion and social messages can be a challenge. Especially when you’re about authentic social media and not keen on pushy, pushy, pushy marketing.
When you’re in full on promotional mode it is likely that some Twitter followers will unfollow, Facebook page likes turn into dislikes and some email subscribers unsubscribe. And none of us feel good when this happens, no matter how many times we try and reassure ourselves that it’s OK to let them go. (But, it really is OK in the long run!)
However, when you are running your business and a socialpreneur you’ve got to tell others about your products and services to help raise awareness, as we’re not all using social media to play and procrastinate.
I know when I am deliberately in the “promotional social zone” and some of my social community pick up on it. Even though I feel I am blasting my salesy type messages out there continuously, there will still be social connections who have no absolutely no idea what I am up to. They missed the posts completely.
This is where your social strategy comes into effect, when you have your own clear content plan and ideas in place it helps you to keep a balance between self promotional and social messages.
Be Consciously Social
Within your social strategy decide what feels right to you. Taking the time out to be more “consciously social” is the key to helping you raise awareness of what you need to, stay focused, aware and understand what your intentions are.
When you are in business it is absolutely acceptable and essential that you share and tell others what’s on offer, whether it’s your products on sale, special offers, eBooks and downloads, new websites, e-newsletters, workshops and so on. Even how people can hire your services and expertise if you are of service to others.
As if you don’t share how else are your people going to find you and choose to do business together? Continue reading