Category Archives: Social Media Marketing

Making a Difference to Your Social Tribe

Blogging Workshop 2

One of the questions I ask Scarletta clients and talk about during the Social Soul Session is your big why. Why do you do what you do?

Often the responses vary around having more freedom and flexibility, being able to have a free rein on creativity, choosing to work with people you really want to work with and sometimes we’re in it purely for the money.

Ultimately for many it is to know we’re making a difference. That thanks to our work, services and the content we create and share online, somebody somewhere is learning something new or has been inspired to take action. This is rewarding and propels us forward.

Recently I’ve been doing a lot of talking in the real world and spent some time with the Corporate Escapees (love that name!) sharing my Scarletta story and the ways they can infuse their social content with more style and soul.

The next day I ran my first blogging workshop at our creative group in Reading and with 24 other petite business owners in attendance it made for a very lively session.

One of my big why’s is being able to openly and honestly share my own stories, lessons learnt and my views on the social revolution. If something I say or share helps make a difference to someone else then this feels brilliant and makes my job and business totally worthwhile.

When you openly share your stories and personal views you’ll know this isn’t always easy to do. As not everyone in the room is going to share the same opinions or views as you do. And not everyone online is going to either. Continue reading

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If You Only Share One Message on Social Media


Talking to other petite business owners one of the biggest challenges we all face is selling our services and products. We don’t want to be seen as pushy, inauthentic and manipulative, or railroad people with a frenzy of formula marketing messages that sees them whipping out their credit cards before they’ve really had the opportunity to realise what they’ve signed up for.

However, the fact is unless we are finding and keeping clients and selling our wares, we don’t have a business, we have a nice hobby. And hobbies don’t necessarily pay the bills do they?

Learning about sales techniques has been high on my agenda and I’ve noticed some people have no problem at all sharing their constant sales pitches online with little social interaction in between.

At the other end of the scale there are those petite business owners who consistently fail to mention any of their services at all within their social content for fear of being labelled anti-social. And it’s those people who I am concerned about the most.

If you don’t share what’s on offer and how you can help others, how are they going to know you’re the person to help them?

Continue reading

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