Do you find there are some marketing tricks and tactics you breeze through and others that give you the heebie jeebies so you avoid them completely or put them off?
When it comes to online marketing I find this the easiest thing to market Scarletta as I have had plenty of practice being on social media. But there are plenty of more traditional marketing tasks and techniques that I absolutely loathe.
In conversation with a group of petite business owners recently, I was challenged to contact my previous clients by telephone to let them know all about the new Scarletta Styling Sessions.
I squirmed and shuffled in my seat and felt very uncomfortable.
Call them up?! Like actually pick up the phone and speak to them individually one by one?!
Eeeekkkk! I could feel my heart pounding already!
It’s not so much about them saying nope not interested. Well, obviously that is hugely disappointing, but for me it’s more around the fact that it really winds me up when I am on the receiving end of sales calls. Which means it isn’t a style or preferred marketing approach I want to be known for.
I realise this is to do with my own personal preferences and boundaries and the recipient of my call may just be delighted to hear all about my latest venture. (I did agree to work on it, so if you do get an unexpected phone call from me over the next few weeks do be kind won’t you!!!)
From this point forward I have built follow up phone calls into my client contact process so it isn’t unexpected cold calling out of the blue. However, you may be thinking what is the problem with picking up the phone as these calls may come easy to you.
Another challenge is asking for a testimonial on LinkedIn
I’ve noticed others find it a challenge asking for testimonials on LinkedIn. I received a request from someone who I am more than happy to recommend and the opening line of her message was along the lines of “I hate asking but would you recommend me for xyz….”
Being on the receiving end of the request I’d love to help her out and there’s no problem writing a testimonial, as LinkedIn testimonials are a brilliant way of marketing you and your business. I even talk about this within the eBook Showcase Your Talent on LinkedIn. Continue reading