Category Archives: Social Media Marketing

3 Essential Social Styling Sessions

When you know you’re not making the impact you crave online you may look at others and wonder how do they make their social media activity look so easy and effortless?

To attract the right sort of people towards you and your petite business, a well thought out and authentic online presence is the first step.

And those who make their social activity look ever-so-easy have done their homework.

They know their stuff. This is why it works for them.

Here’s the thing. It will work for you too as long as you do the work on establishing your own social style and living brand, as well as having a pretty good idea of what you consistently want to say and share.

As you must know by now that turning up on Facebook, Instagram and Twitter sharing only other people’s stuff or firing off great motivational quotes on hourly automation does not make you memorable or a credible expert. Plus it’s probably the tenth motivational post they’ve seen that day.

Incidentally, I love a bit of daily motivation and marvelous quotes, but my big why and petite business is not about solely motivating others on social media. Is yours?

Nope. Not you either.

So, what people really need to see from you is precisely who you are and importantly how you can help them?

And be reminded of it on social media over and over again. Continue reading

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Cringing at the Thought of Sharing Your Expertise Online?

Scarletta Media Melanie Mackie

Being a social business is all about chit-chatting, mingling and sharing other people’s stuff, right?

If you dare to share what you do or are seen as “selling” it is anti-social, yes?

Hmm not entirely.

Being a social business is having the ability to blend your expertise, knowledge and how you serve into your social content. As well as being able to chit-chat, mingle and connect freely with like-minded people.  

Sharing other people’s content as and when it’s appropriate is not top of the priority list.

Talk about me?! Noooooo…..

More often than not it’s the emphasis on talking about your own expertise that sends petite business owners in to a head spin. Sharing quotes and meme’s, that’s easy. Striking up conversations and being sociable, pretty easy too. But talking about your expertise, now that is a toughie.

As so many people believe it is definitely anti-social and not the done thing to share our expertise openly online.

And I know there is a recurrent theme and you too may be familiar with these statements:

  • What will people think of me if I dare to share what I am good at?
  • My followers will unfollow and dis-like me if I start talking about my services or products.
  • If I speak opening about what I believe in I know I’ll be criticised and judged by others online.
  • If I take a softer approach people can find out more about what I do by coming to my website if it’s of interest to them.

Do you believe these statements are true?

Are you cringing at the thought of talking about yourself and demonstrating what you’re great at online?

Continue reading

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