As the social world continues to evolve, petite business owners are finding that how they use social media marketing has changed. I know in the early days of launching Scarletta Twitter was the number one social platform to help me raise awareness of my workshops, blog posts and news and views. But it’s not now.
I am still a huge fan of Twitter and won’t be boycotting it and tweeting off somewhere else. Although plenty of other people are. Maybe you have too?
Instagram has boomed and again seven years ago in the early days of social businesses this did not appear within petite business social strategies. Now it most certainly does feature at the top.
I love Instagram, not necessarily to promote and raise deliberate awareness of my business. I love it because I enjoy taking and sharing images. Maybe you do too? Or maybe you detest it with a passion?
As for Facebook, the only way to be seen and heard these days is to spend, spend, spend. Clicks, comments and likes via organic means are definitely not what they used to be. However, if you are savvy about which posts you promote via paid means, you can get brilliant results. So I hear.
Then there are those who are frazzled and worn out by being online and are ditching social platforms all together and off for a complete social sabbatical. Continue reading