Throughout my time in social land there is something I learnt very early on about how the social world works best. We as the petite business owners need to show up and be the ones getting stuck in, with the sharing, tweeting, liking and posting on Facebook and telling others our stories and snippets from our working day and life. Along with demonstrating our own unique voices and styles.
Managing her own social work and personal brand
I am a huge fan of Elizabeth Gilbert, I love her Facebook updates and she authentically shares her own stuff. If you post a comment Elizabeth is likely to reply and read what you’ve said. She is the one doing her own social work and as you read her updates you know it is her by her tone and approach. This is a fab example of how to manage your own social work and personal brand.
In the past I took on social management projects for clients, which were overall stressful. Regular work yes, but stressful because I was not an employee of the business.
I was working remotely and my eyes could not see and my ears were not able to over hear what was going on inside the business to consider what would make excellent social stories to share. Continue reading