Category Archives: Social Media Marketing

Make Your Social Media Easy For You

The flow

Social media is easy and I am not trying to do myself out of a job with this statement. It can be easy for you too especially when you are in your own social flow.

It becomes more laborious and a chore when you are in someone else’s flow and totally out of sync with yours.

Following someone else’s online methodology may not be the ideal way for your petite business, especially when it’s full of a long list of should’s and must do’s.

Many of my clients and people I chat to about social media often feel under pressure and overwhelmed with this approach.

These are statements I frequently hear:

  • I should be on Twitter more because so and so told me I must be on Twitter”
  • I should post on Facebook at least three times a day to have any chance of being seen and liked”
  • “I haven’t up-dated my blog in a while and I should post something otherwise I’ll be forgotten”
  • “I should send out a newsletter because I’ve been told that’s the only way to build my list”

Any of these hit the spot with you too?

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Creating and Launching Your Own Digital Products

WiFi in Greece

When working for yourself after a while there is often an abundance of content and material that you have stored away on your PC or laptop doing nothing. I decided pretty early on with Scarletta that I didn’t want to grow my petite business as a time for money model. Whereby I only earned an income by working solely in person with clients.

So several years ago I started to find out as much as possible about creating my own digital products. I started off small and created the eBook “The Real Meaning of Socialism” first, as I had this content in my head and from blog posts I had written. It seemed a sensible way to start and get going. I knew writing and selling the eBook via the Amazon Kindle wasn’t going to necessarily make me big bucks. However to this day it does sell in dribs and drabs which is fine with me, but more importantly it served as a platform for me to begin.

Along the way I proved to myself that I could sit down and write, create a short book and launch it. It also helped me with my credibility when there were plenty of “social gurus” popping up here there and everywhere as I wrote about the social revolution as I saw it and from being a part of it.

My next digital product challenge was to create the eCourse the Social Media Map. And this was a lot more work. I even went back into the corporate world on an interim part time contract, so I knew I had a steady income to rely on whilst I sat and created the eCourse. Now that is what you call dedication, as I lasted four months and it spurred me on to get the eCourse launched sooner rather than later.

Since then I have also created and launched the Pinterest and Twitter Masterclasses and all of them bring in a steady flow of new participants and income.

Many Scarletta clients ask me about creating their own digital products and have plenty of content to share, but it’s often putting that content to good use and in an ideal format for your clients that leaves many baffled. Mainly as there are so many different types of digital products to choose from with eBooks, e-courses, webinars, online programmes, live e-Training and on and on. Continue reading

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Who is Doing Your Social Work?

Tweet Me

Throughout my time in social land there is something I learnt very early on about how the social world works best. We as the petite business owners need to show up and be the ones getting stuck in, with the sharing, tweeting, liking and posting on Facebook and telling others our stories and snippets from our working day and life. Along with demonstrating our own unique voices and styles.

Managing her own social work and personal brand

I am a huge fan of Elizabeth Gilbert, I love her Facebook updates and she authentically shares her own stuff. If you post a comment Elizabeth is likely to reply and read what you’ve said. She is the one doing her own social work and as you read her updates you know it is her by her tone and approach. This is a fab example of how to manage your own social work and personal brand.

In the past I took on social management projects for clients, which were overall stressful. Regular work yes, but stressful because I was not an employee of the business.

I was working remotely and my eyes could not see and my ears were not able to over hear what was going on inside the business to consider what would make excellent social stories to share. Continue reading

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