Category Archives: Social Media Marketing

Who is Doing Your Social Work?

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Throughout my time in social land there is something I learnt very early on about how the social world works best. We as the petite business owners need to show up and be the ones getting stuck in, with the sharing, tweeting, liking and posting on Facebook and telling others our stories and snippets from our working day and life. Along with demonstrating our own unique voices and styles.

Managing her own social work and personal brand

I am a huge fan of Elizabeth Gilbert, I love her Facebook updates and she authentically shares her own stuff. If you post a comment Elizabeth is likely to reply and read what you’ve said. She is the one doing her own social work and as you read her updates you know it is her by her tone and approach. This is a fab example of how to manage your own social work and personal brand.

In the past I took on social management projects for clients, which were overall stressful. Regular work yes, but stressful because I was not an employee of the business.

I was working remotely and my eyes could not see and my ears were not able to over hear what was going on inside the business to consider what would make excellent social stories to share. Continue reading

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What Are You Willing to do to Market Your Business?

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Do you find there are some marketing tricks and tactics you breeze through and others that give you the heebie jeebies so you avoid them completely or put them off?

When it comes to online marketing I find this the easiest thing to market Scarletta as I have had plenty of practice being on social media. But there are plenty of more traditional marketing tasks and techniques that I absolutely loathe.

In conversation with a group of petite business owners recently, I was challenged to contact my previous clients by telephone to let them know all about the new Scarletta Styling Sessions.

I squirmed and shuffled in my seat and felt very uncomfortable.

Call them up?! Like actually pick up the phone and speak to them individually one by one?!

Eeeekkkk! I could feel my heart pounding already!

It’s not so much about them saying nope not interested. Well, obviously that is hugely disappointing, but for me it’s more around the fact that it really winds me up when I am on the receiving end of sales calls. Which means it isn’t a style or preferred marketing approach I want to be known for.

I realise this is to do with my own personal preferences and boundaries and the recipient of my call may just be delighted to hear all about my latest venture. (I did agree to work on it, so if you do get an unexpected phone call from me over the next few weeks do be kind won’t you!!!)

From this point forward I have built follow up phone calls into my client contact process so it isn’t unexpected cold calling out of the blue. However, you may be thinking what is the problem with picking up the phone as these calls may come easy to you.

Another challenge is asking for a testimonial on LinkedIn

I’ve noticed others find it a challenge asking for testimonials on LinkedIn. I received a request from someone who I am more than happy to recommend and the opening line of her message was along the lines of “I hate asking but would you recommend me for xyz….”

Being on the receiving end of the request I’d love to help her out and there’s no problem writing a testimonial, as LinkedIn testimonials are a brilliant way of marketing you and your business. I even talk about this within the eBook Showcase Your Talent on LinkedIn. Continue reading

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Are You Ready to Flourish With Me?


When Scarletta launched in 2009 it was to help businesses to learn about how to tweet and use Facebook and to embrace being social businesses.

Things have changed rapidly. The Social Revolution changed how we communicate and the internet has helped people do business on a global scale, build online communities to connect and be seen. Along with this huge change, is the opportunity for us to be visible and establish a personable virtual place to share our messages, serve our people and demonstrate exactly who we are.

The evolution of Scarletta has included my own personal journey. Working out who I am. What I love doing and what to let go of.

I love working with people who are passionate about helping others, who want to be known for their knowledge and expertise, who have the courage to show up and tell their own stories. Who want to show us inside their real worlds with their own images, tell us more with their words, ideas and inspire. And demonstrate exactly what it is like to meet and work with them in the real world.

As it’s this unique style and approach that sets us all apart

People buy into people, whether offering expertise as a service or selling creative products and concepts. We want to know who is the person or people behind the business. And it’s become even more important in the very busy and noisy virtual world. It’s our only way of standing out. Continue reading

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