Category Archives: Social Media Marketing

When You Feel Like Quitting Think About Why You Started?

Have you ever felt like jacking it all in with your petite business and going off and getting a “proper” job again?

I know I have, many times. In fact a few years ago I even ended up back in a part time corporate job covering a maternity leave position for a company that I’d previously worked at.

But the thing is. I hated it. Being back there reminded me of just how far I had come. I could no longer conform to this corporate way of life. I questioned everything. I felt constantly anxious. And four months in to a nine month job I left.

Yes it was great to be among co-workers again, but my eyes had been opened on my self-employment journey and I knew that I didn’t fit in to that world anymore. Being there would have been an easier option in terms of a regular pay cheque. But as for everything else it totally zapped and drained my energy.

What this experience taught me was just how much I loved my work and Scarletta. I realised that I wasn’t ready to let go of my petite business just yet. There was so much more I wanted to give to my tribe and to work on. And quite frankly this experience gave me a kick up the **** to re-focus on my true purpose again.

As a result I created my very first online e-course. Working late nights and weekends to get the job done. I’d felt the pull. The call from my heart and soul if you like. And I learned to tell the difference between the “shoulds” and my soul led instinct.

All of this taught me a very valuable lesson, to trust my inner compass and voice. To dig deep and not give up so easily. And to find a way to connect deeply with my own soul purpose and precisely what I wanted to help my clients with.

This inner work is ongoing. As our lives and work shifts and evolves so does our purpose, message and petite business.

So what about you?

  • Are you really connected to your big why and purpose? Or are you following someone else’s path?
  • Are you able to bring your clients towards you with ease? Or are they confused about how you can help them?
  • Are you courageous and confident sharing your own ideas, voice and wisdom and able to show up online and off with clarity and ease? Or are you feeling like an imposter waiting to be found out and shot down?

You see from time to time I’ve felt and experienced all of these things, so has Jo. And we’ve worked on overcoming these typical scenarios ourselves and with our soul-led clients too. And what we know is that it is all about connection and alignment. Continue reading

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Stuck in a Social Rut Working From Home?

One of the biggest challenges of being a female entrepreneur and petite business owner is working alone from home. Even with the social revolution isolation and loneliness is a big issue for many.

As we’re kind of connected, but we’re not.

If you don’t leave the house or talk to another human for days on end it has serious implications for our well-being

As human beings we thrive on social interaction and connection. We are hard-wired to interact with others. And I know personally when I really need to get out of the house and be with people in person and not just on social media. (My post-lady does too!)

I left my office job in marketing eight years ago this week and whilst I love what I do and the freedom it brings of being my own boss, one of my biggest challenges has been the ability to work through those feelings of isolation. As for many of us who are based at home we continually have to source our own creativity, energy, enthusiasm, motivation and inspiration to do our best work and serve others.

The reality is if you feel you’re in a funk and have lost your mojo you’re not going to be buzzing with creative ideas or feel like showing up and being sociable on social media

Back in the olden days of my office life I loved having a team around me to bounce ideas around with, to chat about what was on the telly last night and to have sociable cups of tea and nice lunches. Those were the perks of being in an office.

With eight years experience being a home worker I have learnt to recognise the signs when I am starting to dip. My mood is low. My motivation is dragging and everything feels so much harder. I know it’s time to slow down, pause for a bit and reconnect with myself and the real world.

And that’s the reality for many petite business owners. None of us can be expected to be at full pelt all year round. Continue reading

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Modern Marketing Starts With You

The “traditional” way of marketing your petite business is to focus on them. The people you want to become your clients and customers. The people you want to be interested enough to like your Facebook page. The people you want to tell others about you.

The big challenge is to try and get inside their heads and personas and to understand what car they drive, where they like to shop, what brands they love and how old they are. And on the list goes.

But the social revolution has totally changed this marketing methodology

Because now people are seen as brands in their own right. Regardless of the job title and products and services on offer. Social media is used to market our petite businesses AND ourselves. And if you’re offering a service based business just like mine, the reality is now we are the business and the brand.

People want to get to know, love and trust us before they do business

Modern marketing isn’t all about demographics, statistics and the same old one-sized fits all formulas on rinse and repeat.

Modern marketing is about connecting deeply with you AND them. So that’s you, your clients and your people.

Which means you have to work on articulating and figuring out who you are as a person. Be very clear on expressing your vision, mission, beliefs and values. As well as learn to know yourself inside out as you are today.

And then with this growing and evolving foundation in place you start to build an authentic social style, living brand and online presence that truly represents you and your petite business.

One that resonates and “speaks” to your kind of people. Continue reading

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