A good place to start is by asking your existing clients whether or not they use social media and if they do, which social sites are their favourites and why. Then you get a brilliant head start and can seek them out and connect online.
Then moving on to the people you’d like to be connected to but aren’t yet
You need to gain absolute clarity on the people you want to connect with. Usual marketing tactics tell us to look at demographics, gender, location and whether they are a corporate or SME.
But this is not enough, you need to get down to the nitty gritty
In order to make the like-minded connections, take a look at you and your business first. Who are the clients and customers you love working with and why?
For me, it is far more than working with small businesses. The type of people I want to connect with share similar values and ideas about business, are smart with a heart and integrity, want to use social media to connect with real people and not to build a “social media machine” (which is a request I had recently!!).
And it’s specifically soloprenuers, petite creative service based businesses, where the business owner takes full ownership of becoming a social business. There’s more to this list but it gives you an idea of the type of things that are relevant to me.
The traditional marketing ethos is to appeal to as many people as possible. This doesn’t work anymore, even if it did in the first place. For some it may feel risky to actually say and demonstrate who they love working with. But since I have started honing in on my own approach and getting clarity on my clients, I find them.
The Scarletta client collage
This visual exercise works for me. I starting looking through magazines and ripping out images of those people I liked the look of and who reminded me of my clients and contacts. And compiled this collage that sits on my office wall.
From this collection of lovely looking people, I am reminded that these are my typical Scarletta clients and I can also see similarities within these images and me.
Who are you talking to?
When I write my newsletter, blog posts, share tweets and posts on Facebook these are the people I am talking to and looking to connect with. They are firmly in my mind. I am specifically sharing information with these people and I understand what their day-to-day issues are with social media marketing. So it also helps me create and share content of value.
Now you’ll notice they are all women in the collage, of course I work with men too. I have nothing against men and am married to a lovely one, but the majority of my work is with women just like these.
I’ve concentrated on narrowing down my niche however I don’t disregard any new opportunities that don’t fit this exactly, but in doing this it keeps me on track, continues to reinforce the Scarletta brand and approach and I get to work and connect with people who I have an easy rapport with.
Where do I find them?
Having my niche clear in my mind means when I am online I seek these types of people out, sharing their blog posts, reading Twitter bio’s, looking at Facebook pages and basically doing my social homework.
They may not become clients directly, but usually the people they are connected to are similar in approach and business style too. I also review what content they share and often end up bouncing all over the web connecting with people who just fit the bill.
Get specific and get to work
So here’s the social magic to finding and connecting with your people on social media. Get really clear on you and your business first, narrow your ideal people list down and make it part of your social homework to do your research and reach out and connect.
And you’ll see from the picture about taken at the Scarletta workshop just how similar the people are in both images, in fact there is a Scarletta client who appears in the collage and attended the workshop!
How do you find and connect with your people on social media? Share and let us know below.