Many companies and freelancers offer social media outsourcing services, so they create your social profiles, they tweet and post on your behalf and they work on building your professional network on LinkedIn. All good. Social Media Off The “To Do”List You are safe in the knowledge and can rest easy that your social media campaign is ticking along nicely, in safe hands and you can tick social media off the “to do” list. Now just…
Stuck in the Same Social Circles?
By Melanie | Published March 2nd, 2011Ever feel that social media can be a bit like observing the “in crowd” at school, and a place where the hip kids hang out and the un-cool remain outsiders? I had an interesting conversation with a friend recently who booked a ticket to attend a trade event. In the lead up to the conference it was heavily promoted on Twitter, but she observed that the organisers and their tribe only tweeted each other and…
When it Comes to Social Media, You Decide
By Melanie | Published February 16th, 2011There is a perception by non-social media bods, that those who tweet and post just talk about the mundane parts of their lives i.e. what they had for lunch or the weather. This isn’t the case. And everyone has a choice of who to follow. If connected to someone who bores you to death, there is a simple remedy just unfollow immediately and find fresh interesting people. The UK Tweet Elite Yesterday the Independent published…
What is a Personal Brand?
By Melanie | Published January 11th, 2011Within our social and professional networks we all have the opportunity to demonstrate our personality and personal brand in different ways. The advice is always that social media works best when we are open, transparent and converse and share freely. (No swearing though, it doesn’t go down well online apparently!) With so many people, brands and companies all trying to get noticed in cyberspace and build a following, those who have the ability to show…
Social Media Lessons and Insights from 2010
By Melanie | Published January 4th, 20112010 was a great year for Scarletta Media and I have so much to thank social media for including new clients, new business associates, tons of information, building my knowledge and raising awareness of the business without vast costs. But it all took a considerable amount of time, effort and my energy resources, so this year I will be using the social media lessons I have learnt productively. Looking ahead my top three areas I…
Hello and welcome
I am Melanie Mackie and the writer for Scarletta's Blog. This is where I write about my social media news and views, share hints and tips for small businesses and what's going on in Scarletta world. Have a read and feel free to add your comments to the conversation. Thanks for visiting.
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