For many social businesses the focus is predominately on creating thriving Facebook business pages, generating new likes and encouraging comments on posts. But being seen and heard on Facebook is an ongoing challenge.
Remember Facebook Groups for like minded connections
There is another huge part of Facebook that is often overlooked and definitely underutilised and that’s Facebook Groups. These social groups and communities on Facebook have boomed and continue to grow and expand. Whether or not you’re a fan of using Facebook for personal use, consider those who are using it and it’s highly likely that your people will be there too.
The statistics for people using Facebook from the moment they wake up until they go to bed is staggering. 864 million global users log in daily and Facebook is and continues to be the social place to go online.
There is an abundance of Facebook groups for personal and business use and obviously some are better than others. So you can be selective and opt in and out when you choose. Groups can be open to all or for private members only.
Facebook groups come in all shapes and sizes
The Facebook groups I am a member of vary in size and purpose, I join in with groups as part of eLearning and eCourses. I find groups for small business owners where the community shares ideas, supports each other and sometimes we self-promote our business services and offerings. I sometimes make use of a local group in Wokingham ideal for recommendations and news and views.
I also seek out plenty of groups alongside networking organisations so we can keep in touch in between monthly meetings. And I am a member of a secret squirrel focus group. We meet up in London every other month for a in-person catch up and a fab lunch, and use our Facebook group to keep in touch in between.
Joining and participating in Facebook Groups may help you to:
- Make business decisions, get valuable feedback and feel supported to take action
- Exchange ideas, share knowledge and offer your expertise to help others
- Connect and reach more of your people globally
- Feel a sense of belonging and be a part of your community and tribe
- Grow and nourish relationships and give you companionship especially when working from home