It is daunting deciding to join in with social media, many common barriers include technology, the social language can be like landing on Mars, with hashtags, trending and likes, and finding people of interest, let alone reaching out and conversing with them is a massive scary thought.
One of the best things to do if the social world feels alien and scary to you is decide who you want to connect with in the first place. As having online chums to chat to means the social world feels a lot less scary than before.
Do Your Social Research First
So make a list of people you already know, made up of current and past clients and customers. Then another list with local people and businesses. And finally consider what interests you personally and professionally. This could be things like yoga, business tools, finance, music etc. Continue reading