What’s makes someone trust-worthy?
Why would you put your trust in one business over another?
When you need something, are you more likely to do your research and ask family and friends for recommendations as well as check out social media endorsements online?
Typically we want to see proof
We want proof that the business is reliable and able to offer us exactly what we want and need. And the person behind the business is who they say they are, they are genuine.
As if there’s any element of doubt, there is no trust.
The sad thing about the internet is that anyone can set up a website, share stuff on social media and claim to be the go-to-expert. However, when you dig deeper you often realise there is no depth or substance to these claims.
Bringing your business to life online is about you showing outsiders that you are exactly who you say you are. You are just the same in the real world as you are online. You are able to demonstrate the experience of working with you. And you have the social proof to reinforce your message and your expertise confidently time and time again. Continue reading