Category Archives: Social Events

Feel in a Social Rut Working From Home?

One of the biggest challenges of being a female entrepreneur and petite business owner is working alone from home. Even with the social revolution isolation and loneliness is a big issue for many.

As we’re kind of connected, but we’re not.

If you don’t leave the house or talk to another human for days on end it has serious implications for our well-being

As human beings we thrive on social interaction and connection. We are hard-wired to interact with others. And I know personally when I really need to get out of the house and be with people in person and not just on social media. (My post-lady does too!)

I left my office job in marketing eight years ago this week and whilst I love what I do and the freedom it brings of being my own boss, one of my biggest challenges has been the ability to work through those feelings of isolation. As for many of us who are based at home we continually have to source our own creativity, energy, enthusiasm, motivation and inspiration to do our best work and serve others.

The reality is if you feel you’re in a funk and have lost your mojo you’re not going to be buzzing with creative ideas or feel like showing up and being sociable on social media

Back in the olden days of my office life I loved having a team around me to bounce ideas around with, to chat about what was on the telly last night and to have sociable cups of tea and nice lunches. Those were the perks of being in an office.

With eight years experience being a home worker I have learnt to recognise the signs when I am starting to dip. My mood is low. My motivation is dragging and everything feels so much harder. I know it’s time to slow down, pause for a bit and reconnect with myself and the real world.

And that’s the reality for many petite business owners. None of us can be expected to be at full pelt all year round. Continue reading

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Traditional Marketing Has Evolved Thanks to the Social Revolution

The “traditional” way of marketing your petite business is to focus on them. The people you want to become your clients and customers. The people you want to be interested enough to like your Facebook page. The people you want to tell others about you.

The big challenge is to try and get inside their heads and personas and to understand what car they drive, where they like to shop, what brands they love and how old they are. And on the list goes.

But the social revolution has totally changed this marketing methodology

Because now people are seen as brands in their own right. Regardless of the job title and products and services on offer. Social media is used to market our petite businesses AND ourselves. And if you’re offering a service based business just like mine, the reality is now we are the business and the brand.

People want to get to know, love and trust us before they do business

Modern marketing isn’t all about demographics, statistics and the same old one-sized fits all formulas on rinse and repeat.

Modern marketing is about connecting deeply with you AND them. So that’s you, your clients and your people.

Which means you have to work on articulating and figuring out who you are as a person. Be very clear on expressing your vision, mission, beliefs and values. As well as learn to know yourself inside out as you are today.

And then with this growing and evolving foundation in place you start to build an authentic social style, living brand and online presence that truly represents you and your petite business.

One that resonates and “speaks” to your kind of people. Continue reading

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Do You Have To Play The Social Tactics to Be Seen Online?

Colour Outside the Lines

There is no doubt, the Social Revolution has changed our world. How we communicate. How we connect with people on a global level. How we engage, learn and connect with like minds. And how we express ourselves, our voices, our personalities and our work.

The Internet is an incredible tool whereby everything can be joined up and connected like never before.

What this means for us as individuals and petite business owners is regardless of where we are located in the world, we now have vast opportunities available to us to enable the creation of personable online platforms.

This is where we can share our own identities, tell others what we believe in and be visible all at the click of a button.

Everything is possible. The world is our oyster. We are by-passing traditional media and creating our own rules on what and how we choose to communicate.

But there is a downside

The enormous downside of this incredible opportunity is that it is open to all. Millions and millions of us with access to the internet, often with something to say, creators of social content and willing to publish our material online several times a day.

Grabbing attention now online is hard and it shows no signs of slowing down. Continue reading

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