During one talk most of the audience didn’t use social media for their businesses, so my recommendation to the group was that if they only do one thing online, it is to set up a polished profile on LinkedIn.
Regardless of your trade or specialty this is the place to be if you want to connect with others and build your network. And it is always visible in Google search results.
Why do I need to use social media marketing when I have loads of custom through referrals?
One of the audience raised a really good question and asked if his business is doing well without social media or having a presence online does he really need to be there?
This is a fab place to be in business isn’t it? To have an abundance of work coming your way just by word of mouth referrals that you don’t need to work on marketing your business in any other way.
However, with the economic climate being the way it is, I have worked with people whose businesses were pretty much stuffed over night when suddenly the work dried up, or a key client went out of business.
This subsequently had a detrimental knock on effect to their business in the process. Continue reading