Category Archives: Personal Branding

Create Your Own Social Media Footprints

What’s makes someone trust-worthy?

Why would you put your trust in one business over another?

When you need something, are you more likely to do your research and ask family and friends for recommendations as well as check out social media endorsements online?

Typically we want to see proof

We want proof that the business is reliable and able to offer us exactly what we want and need. And the person behind the business is who they say they are, they are genuine.

As if there’s any element of doubt, there is no trust.

The sad thing about the internet is that anyone can set up a website, share stuff on social media and claim to be the go-to-expert. However, when you dig deeper you often realise there is no depth or substance to these claims.

Bringing your business to life online is about you showing outsiders that you are exactly who you say you are. You are just the same in the real world as you are online. You are able to demonstrate the experience of working with you. And you have the social proof to reinforce your message and your expertise confidently time and time again. Continue reading

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Ready to Use Your Voice More Powerfully Online?

You can surround yourself with positive motivational quotes galore, fill up notebooks with clippings of things you’d love to manifest, create vision boards and stick them up on your office wall. All great positive stuff.

But as I’ve discovered, unless you break each goal down into do-able chunks, step-by-step actions that you actually get on and do, and finally work on uncovering and overcoming any negative beliefs that prevent you from moving forward, you’re unlikely to make the progress you desire. You end up back at square one. Deflated.

It doesn’t matter what anyone else tells you to do, unless YOU truly believe you are capable and are willing to do whatever it takes to make a success of your petite business, you won’t.

During one online class I learnt about how an Olympian athlete mindset is very similar to that of an successful entrepreneur. They are both focused and dedicated to continuing to take action towards their intentions and goals. Every single day. Building momentum as they go. They have the ability to overcome setbacks and reach their goals successfully. But it takes daily work, motivation and dedication to continue. They do the work. Continue reading

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