Category Archives: Social Media Marketing

Create Your Own Social Media Footprints

What’s makes someone trust-worthy?

Why would you put your trust in one business over another?

When you need something, are you more likely to do your research and ask family and friends for recommendations as well as check out social media endorsements online?

Typically we want to see proof

We want proof that the business is reliable and able to offer us exactly what we want and need. And the person behind the business is who they say they are, they are genuine.

As if there’s any element of doubt, there is no trust.

The sad thing about the internet is that anyone can set up a website, share stuff on social media and claim to be the go-to-expert. However, when you dig deeper you often realise there is no depth or substance to these claims.

Bringing your business to life online is about you showing outsiders that you are exactly who you say you are. You are just the same in the real world as you are online. You are able to demonstrate the experience of working with you. And you have the social proof to reinforce your message and your expertise confidently time and time again. Continue reading

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Practical and Authentic Social Media Marketing

There are several elements to consider for marketing a business using social media and unfortunately there isn’t a magic formula or one-size fits all approach.

I hear these challenges regularly from business owners.

Sound like you?

The good news is that these scenarios are easy to fix, when you have a plan and understand social media is a balancing act between art and science.

 The Social Science the Practical Bit

  • Knowledge and Skills   Do you know the social landscape and the difference between social platforms?
  • Technology Do you know how to navigate, post up-dates to  your social networks and search?
  • Jargon Do you understand the lingo?
  • Applications Are you aware of the applications exist that will help you publish and share content when you are busy with other work?
  • Sharing Content What do you have to share, when  is your following likely to be online and where?   How often should you share, what are the preferred timings and frequency patterns?
  • Audience Identification Who do you want to talk to, build relationships and engage with?
  • Tone of Voice How do you want to come across? Friendly, informative, font of all knowledge etc
  • Results Any idea what to track and review? Monitor  and observe your following, not just numbers but trends, location and interests

So by reviewing the list above, the picture becomes a little clearer to help you identify what is working and what isn’t.

This list isn’t meant to be definitive, however summarises some pointers on where to start and what to consider.

The Social Art the Authenticity Bit

Getting your personal brand and social balance right, especially around how open and transparent you are is crucial.

Yes you want to be sociable, authentic and show a bit of your personality, but without  being too open, over sharing and boring everyone with irrelevant chatter.

We don’t always get it right and there isn’t a uniform approach for everyone.

I compiled a brief list of what is appropriate for me to share outside of general conversation.

And this is what I feel is inappropriate to share with my social networks:

I share:

  1. My social media news and views.
  2. Others social media/marketing/business posts
  3. Up and coming events / feedback after events
  4. Company news and blog posts
  5. Links to content from favourite sources  clients, industry or sector specific

I try and keep to myself:

  1. What I have just eaten or am about to eat, along with weather and traffic reports (occasionally one might slip through the net!)
  2. My exact location throughout the day where I am going next and when I am off on holiday
  3. Information about my family
  4. 1-1 conversations going backwards and forwards. I use the Direct Message facility. Not every communication needs to be in the public domain  and I doubt my followers are interested

By having my do’s and don’ts in mind it stops me hitting the publish button if there is any inkling of doubt about sharing.

And spending some time defining your  social voice  helps for people to get an idea of the real person behind the communication. I talked more about this  recently on Scarletta’s Blog  Finding Your Social Voice.

Scarletta Tip:

If you wouldn’t say something to a room full of strangers, then don’t post online. Best to proceed with caution than regret something sent later on.

I believe that social media is science and art blended together and one without the other just doesn’t work.

If you want to put your social media marketing on the right path ask yourself what’s missing? And commit to taking  appropriate action to fix and tweak.

Do you think social media  is and art and science? How do you get the balance just right for you? I would love to know your views.

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What is a Personal Brand?


Within our social and professional networks we all have the opportunity to demonstrate our personality and personal brand in different ways.

The advice is always that social media works best when we are open, transparent and converse and share freely. (No swearing though, it doesn’t go down well online apparently!)

With so many people, brands and companies all trying to get noticed in cyberspace and build a following,  those who have the ability to show their personality and have a strong personal brand make it more real.

In my mind a personal brand is made up of several things:

  • What we’re really about, our likes and dislikes, personality, hobbies and so on
  • What we stand for, our values and opinions
  • What makes us compelling and different from all the rest

Attract like-minded people to you

Connections and relationships flourish when like-minded people can identify the real you and any shared common interests.

The social web is all about people. And most want to build real and lasting relationships with human beings, not computers.

Hello I think I know you

I have got to know people via Twitter and LinkedIn, when we met for the first time face-to-face, it was quite bizarre, just like meeting up with an old friend, familiar and comfortable.

I really felt I knew this person and this was because they were the just same offline as their online persona.

Keep it real and be you

There is an abundance of advice on how to behave online and how to build a following quickly. I believe the only way to do this is to keep it real and just be yourself.

No magic tricks or gimmicks. As real people see straight through all that nonsense.

I am not suggesting that you share your inner most personal thoughts and views, but what you do express on-line is how you are off-line.

How do you express your personal brand?

I would love to know your thoughts about your personal brand and what you like to see from others?

Add your comment below.

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