Category Archives: Social Connecting

What is a Personal Brand?


Within our social and professional networks we all have the opportunity to demonstrate our personality and personal brand in different ways.

The advice is always that social media works best when we are open, transparent and converse and share freely. (No swearing though, it doesn’t go down well online apparently!)

With so many people, brands and companies all trying to get noticed in cyberspace and build a following,  those who have the ability to show their personality and have a strong personal brand make it more real.

In my mind a personal brand is made up of several things:

  • What we’re really about, our likes and dislikes, personality, hobbies and so on
  • What we stand for, our values and opinions
  • What makes us compelling and different from all the rest

Attract like-minded people to you

Connections and relationships flourish when like-minded people can identify the real you and any shared common interests.

The social web is all about people. And most want to build real and lasting relationships with human beings, not computers.

Hello I think I know you

I have got to know people via Twitter and LinkedIn, when we met for the first time face-to-face, it was quite bizarre, just like meeting up with an old friend, familiar and comfortable.

I really felt I knew this person and this was because they were the just same offline as their online persona.

Keep it real and be you

There is an abundance of advice on how to behave online and how to build a following quickly. I believe the only way to do this is to keep it real and just be yourself.

No magic tricks or gimmicks. As real people see straight through all that nonsense.

I am not suggesting that you share your inner most personal thoughts and views, but what you do express on-line is how you are off-line.

How do you express your personal brand?

I would love to know your thoughts about your personal brand and what you like to see from others?

Add your comment below.

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