Facebook business page owners are mostly bothered about boosting the overall number of likes on the page.
A Facebook success is not the number of people who like the page
There may be a high number of likes on the page, which could be due to friends and family, others liking the page if you like their’s or a small fortune spent on Facebook advertising.
All to boost the magic Facebook like number.
Whilst I want to have plenty of people like the Scarletta Facebook page, what I am more focused on is that people really want to be there and the information they receive from me is valuable to them, certainly enough to keep them interested in sticking around and joining in.
So instead of measuring success of Facebook marketing on the number of overall likes. Have a look at the interaction on the page. What is happening?
It’s all about community
I took part in a community game on Facebook it was a group event whereby participants were set tasks and liked and interacted with other group members and their Facebook Business Pages.
Initially I could not see any advantage of this other than boosting the number of overall likes per page. And as I said it’s not all about the magic number of likes.
However, I decided I would take part and observe what happened.
The players were buzzing
What amazed me was the amount of social interaction and buzz this game generated.
Participants didn’t just like pages for the sake of it, they took the time to add comments, joined in with discussions, shared tips and were genuinely interested in supporting others and giving feedback.
I gained a lot of social knowledge, connected with others and saw some great Facebook pages that I genuinely liked.
Another social community
There is another local community group that I joined on Facebook, in a very short space of time this group has grown to 5000 members and again I am amazed at the amount of social interaction.
People join in and help out. If someone needs a decorator, five people respond and if someone wants to share an event the others help spread the word to their friends and connections.
Through this group I have had work for Scarletta, our roof replaced, a new boiler, found out about local events and our house painted.
I believe these are two examples of real social online networks at their finest and what being social is all about.
Not just turning up and spreading your own messages, but also talking and listening to others.
Time to mingle!
I am a fan of 60+ Facebook pages, this means an abundance of posts and updates in my news stream.
By joining and participating within these groups it reminded me of the importance of mingling and observing what works well.
Taking time out to mingle does make a difference especially for smaller businesses and aids exposure on Facebook.
One way to re-invigorate your Facebook page is to go and participate with others. It will give you loads of creative ideas.
From Lurker to Social Mingler
So if you sit on the sidelines and are what’s known as a frequent lurker, try mingling when you get an opportunity. It not only raises your social visibility you never quite know where the conversation will take you.
- The Lurker – Silently observes, reads what is being said but doesn’t comment or engage
- The Mingler – Joins in with the conversation and expresses views
- The Chatterbox – Always has something to say and likes everything