The “traditional” way of marketing your petite business is to focus on them. The people you want to become your clients and customers. The people you want to be interested enough to like your Facebook page. The people you want to tell others about you.
The big challenge is to try and get inside their heads and personas and to understand what car they drive, where they like to shop, what brands they love and how old they are. And on the list goes.
But the social revolution has totally changed this marketing methodology
Because now people are seen as brands in their own right. Regardless of the job title and products and services on offer. Social media is used to market our petite businesses AND ourselves. And if you’re offering a service based business just like mine, the reality is now we are the business and the brand.
People want to get to know, love and trust us before they do business
Modern marketing isn’t all about demographics, statistics and the same old one-sized fits all formulas on rinse and repeat.
Modern marketing is about connecting deeply with you AND them. So that’s you, your clients and your people.
Which means you have to work on articulating and figuring out who you are as a person. Be very clear on expressing your vision, mission, beliefs and values. As well as learn to know yourself inside out as you are today.
And then with this growing and evolving foundation in place you start to build an authentic social style, living brand and online presence that truly represents you and your petite business.
One that resonates and “speaks” to your kind of people.
When you have a pretty good grip on this it becomes so much easier to share your insights, wisdom, skills and knowledge. To market your business and be human. And magically attract the right kind of people towards you who get it. And get you too.
I’ve been doing a lot of talking specifically about what has changed in the eight years that I started out with Scarletta and the brilliant opportunity we still have to create a petite business from scratch and leverage social sites and the internet at our disposal today.
But the big difference now is people expect to be able to find out who we are and what we stand for at the click of a button. Our Millennials have grown up with only this mindset and the old school marketing approach is now very out-dated.
Which means many female entrepreneurs and petite business owners are playing catch up.
Brand New – Modern Day Marketing and Social Style Workshop
So if this is something you’re struggling to get your head around and articulate I am collaborating with the Brilliant Business Angel and my lovely Soul Sister Jo Soley. We are running a brand new transformational modern marketing and social media styling workshop for female entrepreneurs on Friday 27th October in London, where you will connect to the heart and soul of your business, expertise and living brand and transform the way you market yourself and your business.
Place are limited to a nice petite group and this day together will be full of valuable nuggets, tried and tested insights, no one-size fits all formulas and plenty of take away actions for you to transform your marketing and online space. And of course we’re throwing in some lovely nosh and refreshments too.
We’d love you to spend the day with us and work on your business and we’ll be in the City overlooking the River Thames. (Of course being next to the river totally ties in with the Scarletta brand!)
The Secret Birds
And in other news it was fabulous to talk to Jo-Ann Hamilton in the Caribbean and be featured on her podcast to share my insights of my own entrepreneurial journey, how I started out with Scarletta to where I am today. There is also a written blog post about how to use social media to build your business.
Jo-Ann has created a brilliant petite business Secret Birds all about supporting women in emerging markets, to connect, collaborate and grow. Her community encourages, empowers and supports women and girls through entrepreneurship all over the world. As you know starting a business and keeping it going can be a very lonely road so do check out her community too.
How do female entrepreneurs really use social media?
I’ve also been talking to more wonderful female entrepreneurs about how they really use social media and have created their own social styles, watch the Scarletta Social Tea Breaks on YouTube here. There are more lined up so do subscribe to the channel.