Social Strategy and Implementation:
Planning your Social Media activity
You’ve decided to take the plunge and embark on becoming a social business. So how do you get started? What social media platforms should you use? Which ones are relevant for your business?
The Social Strategy Map
Without a plan or direction you’re destined to get lost and confused. So together we’ll build a Social Strategy Map based on your business objectives. And we’ll ask questions like:
- What do you want to achieve by implementing social media marketing in to your business?
- What interesting content already exists which you can share?
- Who will be responsible for driving your social presence on a daily basis?
- How committed are you to becoming a sociable business?
The Social Strategy Map will guide you through your social media activity and will be aligned to your business goals and objectives. And give you lots of creative ideas and recommendations to help you engage effectively. Divided in to four simple sections: Goals, Audience, Content and Results.
What’s Involved?
A three hour strategy consultation session and lots of brain power.
By creating your own Social Strategy Map you will:
- Understand how to create and build your social community – engage and connect with customers and understand what they want to see and hear
- Understand how to listen online and which tools will help you monitor online conversations
- Ensure your brand and content message is consistent across all channels
- Manage your editorial calendar
- Build relationships with new customers and influencers
- Review and measure results
