Podcasting is a fantastic way of communicating with your social community and I was recently interviewed by the UK’s leading Podcast Lady Jenny Brewster.
Jenny knows everything there is to know about podcasting and as well as teaching others on how to create podcasts for business she also interviews star studded entrepreneurs and business owners on her own “Secrets of Their Success Radio Show”
Have a listen to our chat on iTunes we’re talking about:
- How to create a social media strategy
- The challenges and barriers for people becoming social online
- What happens when you come out of the corporate world and start your own petite business
- And how to work on defining your own personal brand
Why is podcasting so successful?
Despite being seen as old hat and as this article in Time says “Despite being Oh-so 2005, Podcasting is Drawing Listeners and Advertisers Alike”! Podcasting is big business and currently there are 1 billion subscribers on iTunes listening to podcasts on the go.
Podcasting gives you another platform to share your social voice, ideas and thoughts, blog posts, ecourses and so much more. It’s also very convenient for listeners to tune in as and when they want to and it can be an inexpensive way for you to reach your audience. Plus is you don’t feel comfortable in front of the camera, giving your people the opportunity to hear you speak also helps your personal brand.
Podcasting is definitely on my radar for my Scarletta work and if you’d like to find out more about how you can create podcasts for your business, take a look at Jenny’s website it’s full of insightful information and of course you can tune in to her podcasts and be inspired too.