Did you know that Scarletta Media started out with a blog first? I created Scarletta’s Blog in WordPress before I had a website and in the early days I just wrote whatever I wanted to. No agenda, no schedule just blogged when the mood suited. At times it felt hard to keep up the momentum and I questioned whether or not to continue blogging at all. Part of my own social strategy is to blog…
There are many elements to consider for a business using social media and unfortunately there isn’t a magic formula or one-size fits all approach that gives everyone the results they desire. It does help if some thought and clarity has been considered as to how and why social media is used for each business. I hear these statements regularly from business owners. Sound like you? The good news is that these scenarios are easy to fix,…
The social voice is made up of the language you use, context, tone and not forgetting the most important bit your personality. Looking at the chart below indicates the difference between traditional Brand Voice to Social Voice. For many business people I meet, finding their social voice is one of the biggest challenges they face. They get to grips with the technology, understand how to tweet or post status updates but are stumped with defining…
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