The social voice is made up of the language you use, context, tone and not forgetting the most important bit your personality.
Looking at the chart below indicates the difference between traditional Brand Voice to Social Voice.
For many business people I meet, finding their social voice is one of the biggest challenges they face.
They get to grips with the technology, understand how to tweet or post status updates but are stumped with defining their social voice, what to say and how to say it.
So to be social you need to engage and demonstrate to the online world the real authentic you.
But this leaves many feeling over-exposed, self-conscious and struggling to find their social voice.
Then social block sets in, sitting in front of a computer logged into Twitter or Facebook with absolutely nothing to say.
Or trying to say the right thing, over-thinking and adapting messages, so much so that it isn’t really reflecting the person behind the message.
What Do You Talk About
If you are struggling to share your social voice prepare you own guidelines to help you define how you want to come across and what you want to talk about:
- Draw up a list of things you enjoy talking about and your interests, this can be both work and personal related topics.
- From your list decide what you are prepared to share with the online world and your social networks.
- Think of creative and fun ways you can share information and be sociable online. It doesn’t have to be boring and completely related to your trade.
- Decide if it is appropriate to share? If you are at all unsure and wouldn’t share in a room full of strangers then best not to share online either.
When you have a clear plan of what you do want to talk about and share, it becomes so much easier as you have your own guidelines and find your social voice naturally.
These are some of the things on my list:
Social media, online marketing, SME business advice, local people, local businesses, news, networking groups, technology, celebrities, retailers, events, design, photography and creative people.
Surely there is something that I can find to talk about, when social block kicks in!
Getting To Know You Better
A social voice is a real person not an automated machine, so give it the personal touch be natural and be you.
Don’t get too hung up on what others say is right or wrong, you can’t be everything to all people.
By being you, it gives other like-minded people the opportunity to connect and social relationships blossom.
We are all unique after all and bring our own insight, knowledge, expertise, values and personality to the social party
And this tweet I saw today sums it up very nicely
“Why are you trying so hard to fit in when you were born to stand out?”
How do you define your social voice?
As always I would love to know what works for you and how you remain true to yourself online. Have your say and add your comment below.
* Picture source Social Media for Dummies