Scarletta's blog - news and views

Tag Archives: Social Voice

Overcoming the Dreaded Bloggers Block

Did you know that Scarletta Media started out with a blog first?

I created Scarletta’s Blog in WordPress before I had a website and in the early days I just wrote whatever I wanted to. No agenda, no schedule just blogged when the mood suited.

At times it felt hard to keep up the momentum and I questioned whether or not to continue blogging at all.

Part of my own social strategy is to blog about social media news and views for small businesses. I also regularly share others content on Facebook and Twitter. This has been a good thing to do when my time is short and I want to keep up social appearances.

But somewhere along the line my blog and my voice got a little lost. The more time that passed the less inspired I became to share my own views and insights.

Avoiding the Twitter Police

There are some days when I feel self-conscious about sharing my own content or tweeting my views in case the Twitter police come out in force to get me.

This hasn’t actually happened although I have seen it happen to others and it isn’t pretty or nice.

Playing it safe is easier especially when you are expected to be a responsible business owner.

However there are times when I really don’t want to sit on the fence and play safe at all. Continue reading

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Practical and Authentic Social Media Marketing

There are several elements to consider for marketing a business using social media and unfortunately there isn’t a magic formula or one-size fits all approach.

I hear these challenges regularly from business owners.

Sound like you?

The good news is that these scenarios are easy to fix, when you have a plan and understand social media is a balancing act between art and science.

 The Social Science the Practical Bit

  • Knowledge and Skills   Do you know the social landscape and the difference between social platforms?
  • Technology Do you know how to navigate, post up-dates to  your social networks and search?
  • Jargon Do you understand the lingo?
  • Applications Are you aware of the applications exist that will help you publish and share content when you are busy with other work?
  • Sharing Content What do you have to share, when  is your following likely to be online and where?   How often should you share, what are the preferred timings and frequency patterns?
  • Audience Identification Who do you want to talk to, build relationships and engage with?
  • Tone of Voice How do you want to come across? Friendly, informative, font of all knowledge etc
  • Results Any idea what to track and review? Monitor  and observe your following, not just numbers but trends, location and interests

So by reviewing the list above, the picture becomes a little clearer to help you identify what is working and what isn’t.

This list isn’t meant to be definitive, however summarises some pointers on where to start and what to consider.

The Social Art the Authenticity Bit

Getting your personal brand and social balance right, especially around how open and transparent you are is crucial.

Yes you want to be sociable, authentic and show a bit of your personality, but without  being too open, over sharing and boring everyone with irrelevant chatter.

We don’t always get it right and there isn’t a uniform approach for everyone.

I compiled a brief list of what is appropriate for me to share outside of general conversation.

And this is what I feel is inappropriate to share with my social networks:

I share:

  1. My social media news and views.
  2. Others social media/marketing/business posts
  3. Up and coming events / feedback after events
  4. Company news and blog posts
  5. Links to content from favourite sources  clients, industry or sector specific

I try and keep to myself:

  1. What I have just eaten or am about to eat, along with weather and traffic reports (occasionally one might slip through the net!)
  2. My exact location throughout the day where I am going next and when I am off on holiday
  3. Information about my family
  4. 1-1 conversations going backwards and forwards. I use the Direct Message facility. Not every communication needs to be in the public domain  and I doubt my followers are interested

By having my do’s and don’ts in mind it stops me hitting the publish button if there is any inkling of doubt about sharing.

And spending some time defining your  social voice  helps for people to get an idea of the real person behind the communication. I talked more about this  recently on Scarletta’s Blog  Finding Your Social Voice.

Scarletta Tip:

If you wouldn’t say something to a room full of strangers, then don’t post online. Best to proceed with caution than regret something sent later on.

I believe that social media is science and art blended together and one without the other just doesn’t work.

If you want to put your social media marketing on the right path ask yourself what’s missing? And commit to taking  appropriate action to fix and tweak.

Do you think social media  is and art and science? How do you get the balance just right for you? I would love to know your views.

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Express Your Own Social Voice and Personality

You and Me

The social voice is made up of the language you use, context, tone and not forgetting the most important bit your personality.

Looking at the chart below indicates the difference between traditional Brand Voice to Social Voice.

For many business people I meet, finding their social voice is one of the biggest challenges they face.

They get to grips with the technology, understand how to tweet or post status updates but are stumped with defining their social voice, what to say and how to say it.

Feeling Exposed?

So to be social you need to engage and demonstrate to the  online world the real authentic you.

But this leaves many feeling over-exposed, self-conscious and struggling to find their social voice.

Then social block sets in, sitting in front of a computer logged into Twitter or Facebook  with absolutely nothing to say.

Or trying to say the right thing, over-thinking and adapting messages, so much so that it isn’t really reflecting the person behind the message.

What Do You Talk About

If you are struggling to share your social voice prepare you own guidelines to help you define how you want to come across and what you want to talk about:

  • Draw up a list of things you enjoy talking about and your interests, this can be both work and personal related topics.
  • From your list decide what you are prepared to share with the online world and your social networks.
  • Think of creative and fun ways you can share information and be sociable online. It doesn’t have to be boring and completely related to your trade.
  • Decide if it is appropriate to share? If you are at all unsure and wouldn’t share in a room full of strangers then best not to share online either.

When you have a clear plan of what you do want to talk about and share, it becomes so much easier as you have your own guidelines and find your social voice naturally.

These are some of the things on my list:

Social media, online marketing, SME business advice, local people, local businesses, news, networking groups, technology, celebrities, retailers, events, design, photography and creative people.

Surely there is something that I can find to talk about, when social block kicks in!

Getting To Know You Better

A social voice is a real person not an automated machine, so give it the personal touch be natural and be you.

Don’t get too hung up on what others say is right or wrong, you can’t be everything to all people.

By being you, it gives other like-minded people the opportunity to connect and social relationships blossom.

We are all unique after all and bring our own insight, knowledge, expertise, values and personality to the social party

And this tweet I saw today sums it up very nicely

“Why are you trying so hard to fit in when you were born to stand out?”

How do you define your social voice?

As always I would love to know what works for you and how you remain true to yourself online. Have your say and add your comment below.

 

* Picture source Social Media for Dummies

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