How we show up online is changing and evolving, people are working on how they choose to represent themselves and specifically how they choose to market their petite businesses and where.
Things have evolved and the die-hard Twitter and Facebook users are moving across to Instagram and Pinterest in favour of the social visuals and to try to avoid being heavily marketed at elsewhere. (This includes me…!) I still use Twitter and Facebook but it’s Instagram and Pinterest that I regularly head to for the time being.
Another one of the “social trends” I have been reading about recently is that us social users want to see the more “real” side of others, especially with the people we follow and within our social communities.
Authenticity, transparency and expertise are at the top of the social agenda
After all how well do you really know someone you’ve met online?
If you’ve been online as long as I have you’ll see many polished personal brands and amazing looking successful businesses from an outsider perspective.
Glossy selfies are shared, but only when they are looking their absolute best. Facebook posts, tweets and blogs are regularly posted all about their incredible success and telling you that if you do as they do, you can have a piece of this world too.
Which means online comparison and insecurity is rife.
However, in reality things aren’t quite as hunky dory as they’ll have you believe. It is becoming more transparent that their social communities are not quite as genuine as they look.
Many social accounts are built up with fake followers and likes and eventually they find it more and more tricky to keep up the polished appearance. Their integrity is being brought into question.
We’re waking up to online reality
Now many of us are waking up to reality. And realise these carefully crafted digital perfect illusions are not real life.
Because as you know, in the real world all of us have good days and bad, high’s and low’s, joy and sadness, trials and tribulations within our lives and businesses.
I don’t believe and nor do I want social media land to turn into a place of doom and gloom. That isn’t useful to anyone. But I do want to continue to connect with those people who are genuine, honest and I feel I really do know, like and trust them.
And this is nothing new, I have always felt right from the beginning with Scarletta that to stand any chance of social success the only way to build and keep your social community with you as you evolve, grow and navigate this thing called life is by showing up with integrity and your own social style.
Your people need to believe and trust you are genuine, a credible expert in your field and that you are being open and honest with them as much as you can be. Otherwise they quickly see through any facade and move on elsewhere.
How real are you willing to be online?
So how real are you willing to be online? As a petite business owner it is essential you feature and blend your reality into your social content. Representing your living brand is about your own self expression and social voice and of course your values and views too.
You can achieve this by setting your own boundaries and gaining clarity as to how real you are willing to be online. And then start demonstrating it within your social and online content.
Little by little if need be.
Learn how to express more of the real you on Pinterest
One of the ways I express my social style is on Pinterest. I carefully choose pins with visuals, reminders, colours and statements that resonate with me as a person and for Scarletta.
I am not exposing my inner most thoughts, simply giving outsiders just enough information to build a very clear picture of my values, beliefs and social style.
If you’d like to learn more about how you can do this too the Scarletta Pinterest Masterclass is available to if you find it tricky to share more of you, start here.