Social Media Strategy Workshop:
How to plan your social media marketing
For future dates please get in touch
A social strategy is a must have for social media marketing, without a plan or direction you’re destined to get lost and confused and see very little benefit for your business. Having clear objectives and goals outlined from the start, makes it easier to measure effectiveness. Being prepared and focused will bring you greater success.
Join Melanie for a practical and interactive workshop that will provide you with insight, understanding and direction to make social media marketing do-able and manageable for your small business.
What we’ll do
During the session we’ll define and build your Social Strategy Map to guide you through your social media activity which will be aligned to your business goals and objectives. We’ll explore practical solutions to the challenges of planning and measuring. And give you lots of creative ideas and recommendations to take away and implement immediately to help you engage effectively.
The map is divided in to four simple sections:
- Goals
- Target Audience
- Content
- Results
We’ll discuss:
What you want to achieve by implementing social media marketing in to your business
Who you want to talk to and engage with
What interesting content you have to share and which social platform is relevant
How committed you are to becoming a sociable business
You’ll learn
- How to approach social media marketing strategically
- How to ensure your brand and content message is consistent across all channels
- How to listen online and which tools will help you monitor online conversations
- How you can build relationships with new customers and influencers
- How to measure results
- What action you need to take to grow your business using social media marketing
- The easiest way to manage your editorial calendar effectively
The details
Who is this for?
If you have decided to take the plunge and embark on becoming a social business this workshop is ideal to get you started in the most effective way.
If you have already dabbled with social media activity and need some clarity and direction this workshop will get you focused and re-energised.
Presenter
Melanie Mackie has extensive social media marketing and project management experience and actively uses social media to seek new opportunities and grow and market her business. Melanie works as a Managing Consultant at Scarletta Media supporting and teaching business owners, solopreneurs and SMEs how to be social and integrate social media marketing into their business.
