How to generate leads with chatbot? Check out innovative strategies and tips

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How to generate leads with chatbot

The chatbots are emerging as powerful customer service tools in many sectors. You’ve probably already encountered one of these automated helpers when browsing or shopping. They often appear on websites, offering guidance or answering questions.

The lead generation with chatbot can also be revolutionary. By automating the early stages of contacting potential customers, the visitor engagement process can be more efficient, resulting in higher lead conversions.

Traditional lead collection and generation methods have a conversion rate of between 0.5% and 2% — which is a tiny number considering the amount of work required to attract potential customers.

Part of the problem is the number of potential customers who show interest but never make final decisions.

Your company may have a large pool of promising leads and show many properties, but it gains little in the time and effort involved.

Leads that come through ads or organic searches, for example, don’t have the focus needed to improve the likelihood of a sale.

Chatbots overcome some of the challenges by automating the initial lead capture process. And future bots promise the ability to predict where a consumer is in their buying cycle, delivering only the most qualified prospects to them.

What do chatbots have to do with lead generation?

By definition, a lead is anyone who has an interest in your brand or your products. Interest is often expressed by checking out your offerings and products, followed by connecting to your brand.

Chatbots are currently one of the best tools to initiate contact and get potential customers to spend more time interacting with your brand.

They can be used to promote brand awareness on social media and websites. They are also used to improve the brand’s discoverability. And they’re great at talking to leads to stay in touch.

The even better news is that business chatbots can now be used and combined with almost any lead generation strategy.

Be your marketing social media, content marketing or email marketing, you can integrate chatbots in the campaign for better results.

Advantages of using chatbots for lead generation

Chatbots have several advantages. Here are some reasons to use chatbots for lead generation:

Chatbots are fast and efficient

Depending on your brand’s popularity, you could be dealing with up to a few million fans spread across multiple platforms. As much as you want to get involved with these fans personally, it will never work.

You cannot chat, comment, like and follow thousands of posts and fans every day. This is not practical at all.

Bots, being machines, perform these tasks with ease. They can comment, chat and follow posts and users without delay.

Quick answers increase your chances of winning and keeping fans. At the same time, you save valuable time that is better spent in other areas of the business.

Bots increase followers

Bots have the ability to search and follow qualified leads for your brand. All you need to do is define the characteristics that make up an ideal lead.

For example, you can program your bots to track students at a particular college. You can also program them to follow the leaders of a particular organization.

As long as you give the correct instructions, your chatbots will consistently earn hot leads.

You can set up your campaign so that bots engage with your leads with automated messages. Before you know it, you’ll see lots of new leads on your profile.

How to generate qualified leads with chatbot

Today’s consumers prefer to receive messages about other forms of communication, with more than three billion users in leading messaging applications.

Implementing a chatbot for your company grants access to a large segment of potential customers and takes care of one of the most time-consuming processes in running a business.

1. Collecting information

Bots can be programmed to ask questions about the price range, features and amenities people prefer when searching for a product, helping to qualify leads.

By the time a customer arrives at the seller, the necessary information has already been collected, which saves a lot of time for the customer and the sales team.

2. Offering content

Using the responses prospects provide, a chatbot searches for relevant listings and delivers product information as it becomes available.

The bot already knows which customers to target, so you don’t have to scramble to get new listings to the right people.

3. Engaging your visitors

Chatbots can engage potential customers at any time. This not only makes your company more trustworthy, it also ensures that leads stay connected after the initial contact.

Thanks to these features, chatbots can reduce their cost per lead to minimize wasted time with potential customers who have no serious intentions of making a purchase.

4. Using chatbot as a landing page

Using a chatbot as a landing page, you can turn visitors into leads. You can then use the collected information to create a new contact in your CRM to finally activate your lead generation machine.

5. Providing real answers

Chatbots, if not programmed correctly, can be very annoying. When someone asks a question, they can answer completely irrelevantly. They can also leave comments completely out of context. This can turn potential customers away.

To avoid such situations, find a way to provide useful answers for each situation. If someone asks about the price of a product, their bots need to respond with a real price. That’s the only way to keep leads interested.

And also be prepared to refer the user to a real attendant in case the chatbot is unable to answer questions or solve possible problems.

Starting to generate leads with chatbot

A chatbot gives your company a constant presence, making your salespeople appear every day in a friendly way to your customers and leads.

While you can create your own bots with multiple platforms and tools, with a full -featured chabot platform you can count on publishing the same chatbot across multiple communication channels, as well as integration with marketing tools.

To find the best chatbot for your business, look for these resources:

  • effective monthly cost
  • Comprehensive information capture and analysis
  • Integration with existing CRM solutions
  • Multiple channel options including websites, social media and messaging apps
  • Easy access to qualified lead information for sellers
  • Hybrid service: possibility of transferring the service to a human attendant.

Having a chatbot is still an emerging trend, so hiring this technology has the potential to put your company ahead of the competition and establish it as a useful and friendly place to buy products.

As technology evolves, you can tweak the system to better serve your customers and increase leads sent to sellers.

When capturing leads with chatbot, you can further qualify leads and establish strong connections based on the needs of potential customers.

Without cost-effective qualified leads, you have no sales and your business cannot thrive. The more personalized the experience for each potential buyer, the greater the chance to sell and grow your business.

How do you know if the chatbot is really helping to capture leads?

Measure and analyze bot performance

Always keep an eye on your chatbot’s performance. Is it meeting its goals?

More importantly, are leads converting? They’re shopping? If not, why and what can you change?

Take split test

Make it a habit to split test your campaign. Splitting or A/B testing simply means splitting your campaign into two parts and testing new methods. So, go with the method that provides the best results.

There are several things you can test A/B and improve over time, including: FAQ answers, chat window triggers, agent image and chat colors.

You can also test the effectiveness of chatbots on different pages of your website and the most appropriate time to start a chat.

 

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